Economic Confidence Among Small to Mid-Sized Businesses Remains High, but Cracks Begin to Show
The CBIZ Main Street Index — Summer 2024 reveals the need for skilled workers, a lack of pricing power and marginal pressures as key challenges for SMBs
The Index’s Business Confidence Study saw its weighted average rise to 69.7, up nine points from last summer. But while confidence levels among SMBs remain high, the Index found that these businesses are still making adjustments in preparation for a downturn in the economy, with over half (52.8%) of respondents having increased or planning to increase their sales efforts. As businesses enhance their focus on driving volume, the Index also found that price increases of 10% or more are down compared to
“The stabilization of interest rates and a strong stock market are contributing to the elevated business confidence,” said
Based on a survey conducted from
The data was evaluated from an overall perspective, as well as based on company size, region and industry. An interactive infographic with the results is available on the CBIZ website. Additional key findings include:
- Healthcare costs and economic factors remain top-of-mind concerns: The Summer 2024 CBIZ Main Street Index reveals that 40.3% of small to mid-sized businesses are worried about affording healthcare coverage costs, marking it as the second highest. Additionally, 35.5% of businesses are concerned about interest rates, while 34.5% are worried about cybersecurity threats. With the upcoming election, 29.1% of SMBs are also uneasy about potential tax policy changes.
- SMBs focusing on workforce optimization amid economic uncertainty: Nearly half of businesses (49.5%) have implemented or plan to implement workforce optimization strategies, including evaluating and adjusting current staffing levels and exploring outsourcing options. Additionally, 48.8% of businesses are reviewing and optimizing fixed costs, such as insurance coverages, to better prepare for potential economic downturns.
- Turning to technology to tackle workforce challenges: More than 39% of businesses are focusing on improving efficiency with technology to address workforce issues. This includes the use of AI, which 42.4% of businesses are leveraging, to save time drafting emails and other documents. Additionally, 34.1% are utilizing AI for data analysis and insights. However, 81% of SMBs do not have an AI risk management program in place to understand and manage AI-related risks.
*Note: Not all those surveyed in the CBIZ Main Street Index are clients of CBIZ.
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